Why Is Engaging Content Important?

02 January 2018 | by Eleanor Kendrick-Jones

Content is everywhere: it’s literally what makes up the front end of the Internet. With so much competition, it can be difficult for marketers to carve a platform from which they can present their content to potential customers and leads.

Energetic crowd engaged with band on stage

Does your digital content engage with your customers, or does it fall flat at the first hurdle?

This is why interactive and engaging content is so important – you need something that’s going to cut through the noise and get you noticed. Once you’ve done that, you need to keep people interested and excited to read what you’ve got to say.

So, first things first, you want to get your brand noticed. This seems like a “no brainer”, but the rise of the internet has made it a little complicated. Sure, it’s easier and faster for people to find you, just put your name into any search engine. But equally, this is the same for every single company out there. So, for you to be noticed your content needs to be topical, exciting and attention grabbing, as it’s what will draw people in to check out your brand.


With so many competitors in the market, your content is what's going to make you stand out

Laptop sitting on desk with high-impact, bright and engaging image of yellow sofa on screenYou want people to interact with your brand. This is the most important aspect of any content creation. People need to know what you do, how you do it and, eventually, why you’re the best at it. Your content needs to be engaging so once people read it, they want to read more. The more they read, the more they engage with your brand. The more they engage, the more likely they are to be converted into leads.

Engaging content is also crucial for establishing yourself as a thought leader. Thought leaders are the trailblazers of their industry. They are the go to source for content. To become a thought leader your content needs to be ground breaking. This comes back to getting your brand noticed. To get noticed, you need exciting content. It’s this exciting content that will keep people coming back to your website to read what you have to say. The more people who read, the more they share it, the more they talk about it, the more likely you are to become a thought leader.

No matter what industry you’re in, engaging content is crucial to your brand and marketing. It will help you get noticed, gain more followers and ultimately set you up as an important source of information and thought leader in your industry.

Introducing Prism Present: Creating interactive content experiences for brands

Prism Present is a fully customisable content tool without limits. By combining fantastic brand, content and design expertise with a deep analytics overlay, all digital interactive content produced by Prism Present is rich, engaging, diverse, and most importantly, 100% trackable.

Remove blind spots from your user journeys.

Understand user intent and learn how your prospects consume your content.

Create conversations, not declarations.

Learn more about Prism Present here, or click on the big green button below to chat to a Prism Present representative today.

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