Prism Create Blog

06 August 2020 | by Tom Kilburn

How to reduce the TCO of your webinar content

Picture this. You’ve spent the last couple of months planning for today. Your live webinar has just finished, and successfully provided your attendees with strong, industry-leading thought leadership, and hopefully pushed a good percentage of prospects closer to a sale. Marketing mission accomplished! Right?

04 August 2020 | by Tom Kilburn

5 things you need to do to create an awesome industry report

We create a lot of reports for our IT and Fintech clients here at Prism, and with Worldpay from FIS’s Power Your Payments reports just launched, we thought now would be a great time to share some of our report-production prowess. Below, we highlight the steps businesses need to take to create successful industry reports that stand out, generate new opportunities, and showcase brands as thought leaders.

11 May 2020 | by Tom Kilburn

Tomorrow’s B2B design agencies need to offer much more than just design

Great design has always been a subjective discussion point. While there are universally agreed-upon design do’s and don’ts, a lot of what allows a good design to be perceived as a great design inadvertently boils down to the subjective eye of key project stakeholders.