Wow – what a year it’s been. 2020 has definitely had its fair share of highs and lows, but as the year we’ll never forget draws to a close, there are thankfully signs that things will hopefully be brighter next year.
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Picture this. You’ve spent the last couple of months planning for today. Your live webinar has just finished, and successfully provided your attendees with strong, industry-leading thought leadership, and hopefully pushed a good percentage of prospects closer to a sale. Marketing mission accomplished! Right?
We create a lot of reports for our IT and Fintech clients here at Prism, and with Worldpay from FIS’s Power Your Payments reports just launched, we thought now would be a great time to share some of our report-production prowess. Below, we highlight the steps businesses need to take to create successful industry reports that stand out, generate new opportunities, and showcase brands as thought leaders.
Great design has always been a subjective discussion point. While there are universally agreed-upon design do’s and don’ts, a lot of what allows a good design to be perceived as a great design inadvertently boils down to the subjective eye of key project stakeholders.
Follow these steps to conduct your very own digital content audit, the first phase in the development of a successful content strategy.
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